Location:
Marietta, GA
Employment Type:
Full-Time
Salary:
Competitive
Job Description
To succeed in this role, you must be a highly skilled communicator, be able to quickly understand internal customer needs, and help drive organizational success. This is a leadership and a hands-on position. It is a position focused on the management & deployment of various resources with the focus on creating awareness and need within our segments.
Key responsibilities include:
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Manage external marketing activities for all B2B lines of business
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Oversee advertising activities for three professional markets
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Coordinate trade show activities
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Develop and execute programs for improved lead generation and market awareness
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Make professional presentations to trade groups, educational entities, and other constituents
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Develop and support company Public Relations strategies
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Negotiate advantageous partnerships and marketing supplier arrangements
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Interact with the sales force to understand and enhance the rate of closure on lead generation activities
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Analyze marketing expenditure returns
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Collect customer feedback to inform product development
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Collaboration with Sales Management & Sales Teams
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Manage, train, and supervise staff of Marketing specialists
Requirements
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Bachelor’s degree in Marketing, Advertising, Business or closely related field
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Minimum or 3 years' experience leading others in professional marketing management role
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An understanding of the marketing mix and how to harness its components to drive improved profitability
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An understanding of the consultative sales cycle is helpful
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Proven ability to achieve positive, measurable results in marketing mix activities
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An ability to think creatively in positioning a new brand in the North American market
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A sense of driving projects to closure, and a positive, winning attitude
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Excellent written and verbal communication, presentation, and negotiation abilities
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Familiarity with Microsoft Office and Adobe Creative Suite