To succeed in this role, you must be a highly skilled communicator, be able to quickly understand internal customer needs, and help drive organizational success. This is a leadership and a hands-on position. It is a position focused on the management & deployment of various resources with the focus on creating awareness and need within our segments.

Key responsibilities include:

• Manage external marketing activities for all B2B lines of business
• Oversee advertising activities for three professional markets
• Coordinate trade show activities
• Develop and execute programs for improved lead generation and market awareness
• Make professional presentations to trade groups, educational entities, and other constituents
• Develop and support company Public Relations strategies
• Negotiate advantageous partnerships and marketing supplier arrangements
• Interact with the sales force to understand and enhance the rate of closure on lead generation activities
• Analyze marketing expenditure returns
• Collect customer feedback to inform product development
• Collaboration with Sales Management & Sales Teams
• Manage, train, and supervise staff of Marketing specialists